Defeat the fact-free
You’ve got knowledge, facts and data that can change society for the better.
But … you can only reach out to laymen and experts, children and CEO’s if your information has the right form. Let's make it fit the intellectual level of your reader. Make it fit the device or medium they prefer. Let it have the right tone of voice and be actionable.
My work is to blend design, writing and making to give you the ‘charismatic facts’ you need.
Pick the right details, show the bigger picture.
The experts each talk about one aspect of a subject.
What’s the key to a unified message?
Some people love ruins straight away. Most of us need a link to everyday life.
Abstract things can't be understood without using a visual metaphor.
Bring the future and the abstract within reach.
City Planning & Architecture
Reality can be confusing. How to inspire people to explore?
Government agencies plan for the future. Citizens are bound to the present. Let’s express the future in everyday terms.
Miraculous engineering, but invisible or yet to be built. If you're a contractor, how to fire the imagination of potential clients?
Design as a service to the reader.
Research for a better world
How can design & editing improve access for various reader-groups? How can it enable the team to repurpose information effortlessly?
Twenty professors each wrote a book. Will they accept one small page in this conversation starter?
He sells the right wine. Every time. He hunts the right wine. Anywhere. How to tell his story?
Time spent with a subject is a measure of quality (project outline & short video)
Why work with a designer like me?
Your information is born as text, produced by academics, engineers and other experts. But the reader holds off, and a screen or panel does not fit many words. This forces you to transform your information, one way or the other. To win the battle against ‘fact free’.
When you take on this problem in cooperation with a designer like me, you’ll get:
- an overview of all options at hand;
- solid criteria for filtering your information;
- a reality-proof form for your information
- a balance between simplicity and depth
- new skills and a fitting workflow for your team (you can do this yourself, next time around!)
- fast and sure execution with various contractors
- satisfied readers.
Three tools I use
#1 Selection & concept
We need to radically filter you information. In a sensible way. The tool that enables this selection I call 'concept'. A concept is an idea or story that goes a long way to both convey information and trigger the reader into reading on. A plan, that instills a firm connection between all parts of a whole. The right concept simplifies decision making and briefing subcontractors in a big way.
#2 Editing & typography
What comes first, what types of text do we use, how does the reader find what he or she is looking for? Typography asks those questions and always causes editing or re-writing. All are efforts towards a good reading experience, both on screen and on paper.
"Suddenly it all was clear as day".
Seeing beats reading, often. Spatial information comes to life, data become accessible. But the most important effect of making a visualisation is this: it forces you to clarify, where text always seems to get longer and fuzzier each session.
Skipping parts of the process may seem quick,
but you’ll end up where everyone else ends up.
Marjan Slob, philosopher
Access to Medicine Foundation
National Geographic NL
Twente Visionairies Fund
Ministerie van I en M
Waterschap Stichtse Rijnlanden
Culture & Nature
Geomorfologie & Landschap
Huygens Instituut / KNAW
Rijksinstituut voor het Cultureel Erfgoed
Stedelijk Museum Amsterdam
Stelling van Amsterdam
I'm an independent consultant
My work starts as soon as you know you need to reach out to a new audience. I help you turn your vision into criteria we use to find the right message, explore possible products and select or create the right content. I can be part of your team. We can brief any designer, including your favorite, and set up a workflow.
I'm a designer
An effective, well designed exhibition, information panel or digital product, requires extensive re-alignment of content. The message needs transformation to fit the form we choose to bring it to the user. For design and production, we set up the right team.
Feel free to see if we match. Call or mail me and I will show up and ask the kind of good questions my clients love me for. If mail or app is your thing, that's fine, too.