Turn to your audience, now
You believe expert knowledge leads to a better world.
You’d love to see people understand your ideas and spread them for you.
To make that happen, merely being right is not enough. Your knowledge needs to be accessible and actionable.
Pick the right details, show the bigger picture.
The experts each talk about one aspect of a subject.
What’s the key to a unified message?
Some people love ruins straight away. Most of us need a link to everyday life.
Bring the future and the abstract within reach.
City Planning & Architecture
Reality can be confusing. How to inspire people to explore?
Government agencies plan for the future. Citizens are bound to the present. Let’s express the future in everyday terms.
Design as a service to the reader.
Research for a better world
How can design & editing improve access for various reader-groups? How can it enable the team to repurpose information effortlessly?
Twenty professors each wrote a book. Will they accept one small page in this conversation starter?
We will invent & design beautiful, well-made products that engage people, without sacrificing content to appearance. Our main task is to set priorities, make hard choices and gather the team around our common goal: building understanding.
I talk science & engineering. I’m a fresh pair of eyes, independent. I cut through clutter so easily, it’ll make you smile. We'll find strategic scenarios that fit your goals. You’ll feel relieved.
Your expert knowledge looks like an abstract wall to most. My work is to build real doors in it, to welcome guests from outside your tribe. To meet their needs, I will restructure, rephrase and reshape your information. Your story will shine.
No idea can travel without form. We’ve laid a solid foundation, we’re ready to build all products necessary. I will arrange and supervise contractors, designers, editors. Quality equals time spent with the subject.
Skipping parts of the process may seem quick,
but you’ll end up where everyone else ends up.
Marjan Slob, philosopher
Access to Medicine Foundation
National Geographic NL
Twente Visionairies Fund
Ministerie van I en M
Waterschap Stichtse Rijnlanden
Culture & Nature
Geomorfologie & Landschap
Huygens Instituut / KNAW
Rijksinstituut voor het Cultureel Erfgoed
Stedelijk Museum Amsterdam
Stelling van Amsterdam
I'm an independent consultant
My work starts as soon as you know you need to reach out to a new audience. I help you turn your vision into criteria we use to find the right message, explore possible products and select or create the right content. I can be part of your team. We can brief any designer, including your favorite, and set up a workflow.
I'm a designer
An effective, well designed exhibition, information panel or digital product, requires extensive re-alignment of content. The message needs transformation to fit the form we choose to bring it to the user. For design and production, we set up the right team.
Feel free to see if we match. Call or mail me and I will show up and ask the kind of good questions my clients love me for. If mail or app is your thing, that's fine, too.